SKU:16514640932
Role of Consumer Insights in Brand Measurement
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Description
Role of Consumer Insights in Brand MeasurementDavid Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations about MMMs like, why is this happening? What is going on? Why did this stop working when it used to work before?
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies
An exclusive Masterclass from top experts in advanced attribution broken down into 6 sessions of experiential learning and hands-on approach to applying attribution
Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution
✔︎ Compare notes with peers to better your own knowledge
Workshop: May 5
Data and Marketing Science
✔︎ Assist in addressing current measurement challenges for marketers on the front-lines
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequency campaigns
Show the world your expertise in Marketing Attribution with this certification
read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments
Scale testing using Platform Split Testing tools - A Quick introduction
Get your advanced attribution professional certification
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